As a company, we are fully dependent on a well-functioning and vibrant local community, as well as on positive relationships with the people, associations, institutions, and other businesses around us. That’s why we are happy to support some of the activities we value ourselves — activities that contribute to positive local development.
KidsAid is a charitable foundation that supports seriously ill and vulnerable children and young people, as well as their families, in Denmark. Many children live with severe illnesses that result in frequent surgeries, hospitalizations, and long periods away from school, family, and friends.
KidsAid works to bring light to otherwise difficult everyday lives through experiences, events, and support that offer joy, presence, and hope.
JUAL is a proud sponsor of KidsAid and wholeheartedly supports their mission. We believe that a strong sense of community and human compassion can make a real difference—especially for those who need it most. Through our partnership, we aim to help create unforgettable moments for children and families, and ensure they feel seen, supported, and never alone.
Juelsminde Golf Club is an attractive gathering place for both passionate golfers and the local business community. Beautifully situated, the club offers a scenic and high-quality course with excellent facilities, attracting both local players and visiting golfers from across the country.
The club has a clear ambition to be among Denmark’s most appealing golf clubs—from the perspective of beginners, regular members, business partners, and guests alike.
JUAL is a proud sponsor of Juelsminde Golf Club and fully supports the club’s ambitions and values. For us, sponsorship is not just about visibility—it’s about strengthening local communities, promoting healthy activities, and contributing to the development of a good quality of life in the area.
JUAL supports the Danish golf talent, Rasmus Broholt Lind, who has high ambitions in the world of golf. In addition to his pro career, Rasmus regularly takes time to visit our local golf club, Juelsminde Golf Club, where he gives good advice and teaches our juniors, many of whom dream of getting as far as Rasmus.
JUAL are the proud sponsors of badminton star Alexandra Bøje, who in 2021 won the title of Comet of the Year. In addition, she has won several European Championship and Danish Championship gold medals in the youth ranks. Alexandra is one of Denmark's best on the female badminton scene, and we look forward to following her in the future.
JUAL provides annual sponsorship for the talent development program at AC Horsens, supporting the club’s efforts to nurture young football players and give them the best possible conditions to realise their potential—both on and off the pitch. We believe that talent, hard work, and the right environment create results, and we are proud to contribute to the foundation on which the stars of tomorrow are built.
Our sponsorship of AC Horsens has also granted us access to a strong and dynamic business network in and around the Horsens area. This has opened doors to new partnerships, professional sparring, and valuable cross-industry relationships. We greatly value the connections we’ve built through the network—both as a business resource and as part of our active engagement in the local business community.
As a company, we are deeply dependent on a well-functioning and vibrant local community—and on the positive relationships we maintain with individuals, associations, institutions, and businesses around us. When local life thrives, it creates value and quality of life for everyone, and we want to play an active role in supporting that.
That is why it comes naturally for us to support sports clubs in Juelsminde and the surrounding area. Sports play an important role in the community—not only as a framework for physical activity and health, but also as a social hub that brings people together across age, background, and profession. It is within these environments that community, volunteerism, shared experiences, and engagement are created—and as a company, we are proud to stand behind that.
One of Denmark’s most scenic walking events, offering the opportunity to experience both forest and coastline in and around Juelsminde. It’s an event open to everyone—regardless of age or fitness level—where community, fresh air, and nature experiences take center stage.
The route takes you through our beautiful surroundings, along picturesque beaches, through lush woodlands, and into the heart of Juelsminde town, where the atmosphere is filled with life, local support, and a strong sense of togetherness. It’s a day of smiles, movement, and shared experiences—a chance to see Juelsminde at its very best.
JUAL is a proud sponsor of this event, which, with its local roots and broad appeal, is especially close to our hearts.
As a company, we are deeply dependent on a well-functioning and active local community, and on strong relationships with the people, associations, institutions, and other businesses around us. That’s why we are proud to support Horsens & Friends—because they create events and experiences that we truly enjoy ourselves, and that bring life and energy to our local area.
This collaboration helps promote culture, music, and community—values that we at JUAL hold dear, and that we believe are essential to creating an attractive and vibrant region.
We believe that shared experiences and public events strengthen social cohesion and give something back to both residents and businesses. It makes a difference—and we’re proud to be part of it.
Every year, a local running event is organized with distances ranging from a 1 km kids’ run to a half marathon. It’s an event for the whole family—regardless of age or ability—and it brings together local residents and visitors for a day filled with exercise, smiles, and community spirit.
We believe it is important to support this wonderful local initiative, which continues to attract more and more participants and spectators each year.
At JUAL, we are proud to support the event because it brings positive energy to the local area and contributes to the active and engaged community we are a part of. We believe that events like this help strengthen both well-being and togetherness—values we deeply prioritize.
When the sun is shining and summer is in full swing, there’s always a vibrant atmosphere at the harbor in the holiday town of Juelsminde. But the excitement peaks in week 28, when the largest harbor festival on the East Coast takes place. Come and enjoy live music, stand-up comedy, amusement rides, activities for both children and adults—and of course, celebration and community spirit in the lively harbor tents.
At JUAL, we are proud to sponsor such a large and meaningful local event.
We support the harbor festival because it’s a great example of what local engagement, volunteer spirit, and collaboration can achieve. This is exactly the kind of community and initiative we want to support—for the benefit of residents, local businesses, and visitors alike.
